The School Feeding and Child Welfare (SFCW) Agency’s public relations initiatives are strategically designed to enhance the program’s visibility, inspiring the public to actively support this significant endeavour by aiding various schools in offering nutritious meals.
Efforts are being channelled towards leveraging television and social media platforms to raise public awareness about the SFCW Agency, its partners, and the pivotal “School Feeding” program. These endeavours include fostering collaborative efforts with the “School Feeding” coalition, ensuring that activities are well-coordinated and aligned with the program’s objectives.
Furthermore, the SFCW Agency maintains robust collaboration with the public relations teams of key stakeholders, including the Ministry of Education, Science, Culture, and Sport, the UN WFP, the Foodservice Institute of the Russian Federation (SIFI), and other crucial partners. This concerted approach not only amplifies the program’s reach but also solidifies a united front in promoting healthy food provision in schools, thereby contributing significantly to the program’s success and sustainability.
